Certification
The credential that lets you sell the method.
Founding cohort — 12–16 GTM and sales operators. $2,500 founder price. Then $4,500 + $1,800 annual license.
| Module | From the book | You leave with |
|---|---|---|
| Operating model | Why AI-first CRO / GTM | Positioning language for LinkedIn and proposals |
| Diagnostic | Revenue Bowtie + stage worksheet | Licensed one-pager you can put in an SOW |
| Awareness | Awareness Mastery + AI outreach | Campaign architecture for LinkedIn, email, call |
| Education | Education stage | Narrative, proof, buyer-journey repair plan |
| Repair & autonomy | Later stages + autonomous revenue | 90-day repair blueprint and agentic GTM rules |
| Case | Stage-repair stories | One live anonymized diagnostic in the library |
Marketplace access requires this credential. A Practice License alone does not put you on company shortlists.