The AI First CRO
The book is the IP spine. The guild is how it ships.
Nine chapters. Revenue Bowtie. Stage diagnostics. AI outreach that a CRO can stand behind. Companion to the certification course.
Awareness Signals, lists, AI outreach
Education Narrative and proof
Selection Deal and consensus
Customer decision
Onboard Time to first value
Adopt Durable usage
Expand Autonomous revenue
| Book / method | Operator offer | Company offer |
|---|---|---|
| Why AI-first CRO | Positioning module | PE / CEO briefing |
| Bowtie + diagnostic worksheet | Licensed SOW one-pager | The diagnostic product |
| Awareness Mastery + outreach | BD-as-a-service playbooks | 30–45 day Awareness sprint |
| Education stage | Enablement workshop | Education repair SKU |
| Autonomous revenue | Year-two license content | Agentic GTM pod |